MK Law + ManyMangoes
Here's the Problem
Right now, your competitors are playing the SEO game.
We're handing you the trust game — inside police stations.
Arrests happen at all hours
Crime doesn't follow business hours
Police need lawyers for interviews
They can't proceed until the accused speaks to a lawyer
Most firms don't answer after 10 PM
Creating frustration for officers and missed opportunities for lawyers
MK Law does
Providing 24/7 availability when it matters most
Traditional vs Our Method
Our Strategy
We don't target criminals. We target the people who call the lawyers: police officers.
How It Works
We identify officers working night shifts across Victoria
We serve them discreet, respectful, hyper-relevant ads
They save your number for when they need a reliable lawyer
Your firm becomes their go-to recommendation
Your number becomes the one they remember
Your firm becomes the one they call
Your pipeline becomes self-sustaining
Lead Source Breakdown
From Night Shift Officers
From All Other Sources
Conversion Funnel (Example Campaign)
Pilot Program
one-off pilot
Includes:
Minimum ad spend
Enough for 100,000+ impressions and clean attribution
Sweet spot
Where campaigns become highly optimizable
Performance Comparison
See how our approach outperforms traditional methods across key metrics
Better Availability
24/7 response vs business hours
Higher Trust
Direct officer relationships
Better ROI
Targeted vs broad marketing
Numbers You Care About
$0-$0
Average Client Value
0% CAC
Target Customer Acquisition Cost
0%
Typical ROI from data-informed law firm campaigns
Why It Works
Four key reasons our strategy delivers results
On-Call Necessity
Police need lawyers available 24/7 for accused individuals
Resource Constraints
Overworked officers need reliable, immediate solutions
Availability Over Rankings
They call whoever answers, not whoever ranks highest on Google
Mutual Benefit
Solving their problem creates a sustainable referral pipeline
ROI Timeline
Watch your return grow month over month
Better Performance
by Month 6
Leads Generated
in Month 6
Growth
from Month 1 to 6
Ready to Become the Go-To Firm for Night Shift Callouts?
We've revolutionized lead generation for cybersecurity firms, AI platforms, and retail brands. Now we're doing it for criminal law — with data, not guesswork.
What happens next?
We collect your branding & preferences
We extract data & design your ads
Your funnel is ready within 48 hours
Let's make MK Law the name every night shift cop knows.